Apple will cease affiliate payments for app referrals

Gerald Bowen
August 6, 2018

With a lesser focus on the affiliate programme, commissions for iOS and Mac apps and in-app content will soon be removed by Apple.

In a development that was least expected, Apple has announced its iTunes Affiliate Program will no longer be in existence starting October 1. The company had rolled out a revamped iOS App Store with iOS 11, and is working on a new Mac App Store in macOS Mojave. Movies, TV, Mac apps, Mac in-apps, iBooks, and paid apps now earn a 7 percent commission rate while iOS in-app purchases and iTunes Music earn a 2.5 percent commission rate.

By way of explanation, Apple pointed to its wondrous new App Store on iOS and macOS, which Cupertino reckons will improve app discovery to the point were other methods, such as app review websites, simply aren't necessary.

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The decision was made based on features in the new app stores for iOS and Mac.

The company has confirmed it will remove apps and in-app purchases from the program by the start of October, claiming its own services should be enough for you. "Through thick and thin, and every curveball the industry threw at us, we always had App Store affiliate revenue - which makes a lot of sense as we drive a ton of purchases for Apple".

For more information on commission rates, please see our Commissions and Payments page on the Affiliate Resources site. The company, however, clarified other contents such as e-books, music, movies and TV titles had been kept out of the above move. With the commission abolished entirely, its only the other stuff such as e-books, movies music and such that they would be relying on for their revenue.

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