Burberry promises to stop burning unsold merchandise

Kenny Grant
September 8, 2018

PETA, the campaign group for the ethical treatment of animals, welcomed Burberry's move to stop using fur, which it said was a sign of the times.

In late July, the company was slammed for destroying around $37 million worth of goods over the past year, information that surfaced during the Burberry's annual meeting in late July, The London Times reported then.

"Our responsibility goals cover the entire footprint of our operations and extend to the communities around us", said chief executive Marco Gobbetti.

Burberry Group will stop destroying unsold products and using animal fur as it works to placate investors and compete with leading luxury brands that are racing to clean up their images with new commitments on sustainability and ethics.

Burberry said in its statement that the company's use of real fur had "been restricted for many years to rabbit, fox, mink and Asiatic racoon", adding: "Going forward, these and Angora will be" phased out.

Fashion firms including Burberry destroy unwanted items to prevent them being stolen or sold cheaply. Burberry said it will increase efforts to reuse, repair, donate or recycle unsaleable products.

"This belief is core to us at Burberry and key to our long-term success". "At Burberry we are passionate about driving positive change", a statement released by the company said.

Burberry stops burning unsold goods and using real fur

It admitted in July to destroying £28.6 million of unwanted items in a single year to prevent them being sold at below-market prices and devaluing the brand.

The retailer has started a partnership with sustainable luxury company Elvis & Kresse in the past year that will see 120 tonnes of leather off-cuts transformed into new products over the next five years.

One of his first moves was to appoint Tisci, who Gobbetti worked with at Givenchy, as Burberry's chief creative officer.

Environmental campaigners responded angrily to the news. The move was welcomed by Wendy Higgins, of Humane Society International UK, who said: 'We first met with Burberry nearly a decade ago to urge the brand to drop fur, so we are delighted that this iconic British fashion giant is finally going fur-free.

'Most British consumers don't want anything to do with the cruelty of fur and so this is absolutely the right decision ...

It added that there would be no real fur in Riccardo Tisci's debut collection revealed later in September.

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