Apple launches the iPhone XS and iPhone XS Max

Gerald Bowen
September 13, 2018

Apple's iPhone Xr model is the cheapest of the new iPhones, with a starting price of $749.

The iPhone XS comes with a 5.8-inch display while iPhone XS Max comes with a 6.5-inch display.

iPhone XR design and features: What does the iPhone XR look like?

"They have finally added a larger-screen phone so that they can directly compete with the Galaxy Note9 products", Gartner analyst Annette Zimmermann said at the event at Apple's Silicon Valley headquarters, referring to rival Samsung Electronics which has led the trend toward big-screen phones.

It starts at $749 in the USA, £749 in the United Kingdom for the 64GB version. Pre-orders start on October and it'll ship on October 26th. Though the headphones got off to a slow start, they have quickly helped Apple capture 26% of the US wireless headphone market, according to NPD Group.

What colors will it come in?

All of this unlocks new experiences for games, photography, video editing and graphics-intensive apps while still offering great battery life.

'iPhone XR helps us reach even more people with the latest iPhone innovations.

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The iPhone XR will have three storage options: 64GB, 128GB, and 256GB.

iPhone XR price: How much does the iPhone XR cost?

The camera on the iPhone XR has had one hell of a shakeup; there's a single camera system, which the company assures is the "best ever". That's right, the next generation of iPhones all feature edge-to-edge screens without the familiar circle at the bottom to guide you back to the home screen. The phones will have 5.8-inch and 6.5-inch display sizes. However, instead of an eSIM (it's not as popular in China), Apple is releasing separate versions of the Xs and Xs Max in China that can use two physical SIM cards simultaneously. LCD is still the standard display technology in the mainstream iPhone lineup. As 9to5Mac notes, the only place where Apple had even mentioned AirPower was on the iPhone X product page, which has since been removed to make way for the iPhone Xs and iPhone Xr. That means saying goodbye to the iPhone's "chin and forehead" look that had become associated with it.

Apple's event was held at the Steve Jobs Theater in its new circular headquarters in Cupertino, California, named after the company's co-founder who wowed the world with the first iPhone in 2007.

Pricing. Taking the price of its flagship iPhone to almost $1,000 past year helped Apple squeeze more revenue out of the device even though unit sales remained flat.

The iPhone XR uses the same TrueDepth camera as the iPhone XS.

There's a slightly better screen, some improved water resistance and Apple's new A12 Bionic processor to make everything run that little bit faster. The processor in the new iPhones is more advanced than any rival product, capable of the kind of heavy lifting once consigned exclusively to supercomputers. It packs in a 6-core CPO and 4-core GPU, plus a Neural Engine.

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