Apple Unveils the Xs Max, Its Biggest iPhone Yet

Gerald Bowen
September 13, 2018

Schiller, Senior Vice President, Worldwide Marketing of Apple, speaks about the the new Apple iPhone XR at an Apple Inc product launch event at the Steve Jobs Theater in Cupertino, California, U.S., September 12, 2018.

Apple has unveiled three new models of iPhones to a negative reaction from the stock market, and hours after accidentally leaking them online itself.

"Since we reported on the leak of the XS and XS Max earlier this afternoon, the same source has also found evidence of an "Xr" handset".

Rival Samsung Electronics Co Ltd has a few models that cost almost as much as Apple models, but the bulk of its line-up, like that of other phone makers, consists of cheaper models. As far as we know, we are about to see three new models, spread across three price tiers.

As 9to5Mac reported ahead of the Keynote, the phone will feature a 6.1-inch, edge-to-edge LCD screen that Apple calls the Liquid Retina Display.

The company is reportedly set to introduce two updated versions of the iPhone X - including a larger Plus-style phone - alongside a cheaper version of the device, complete with the all-screen front panel and Face ID. It would be one of the largest mass-market phones on the market, measuring about an inch larger than the screen on Apple's current largest phone, the iPhone 8 Plus.

Speculation includes talk that Apple will introduce three new iPhone models infused with features from a premium iPhone X that debuted a year ago with a $1,000 price tag.

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A low-priced version of the iPhone X, with a 6.1-inch screen, it is expected to attract mass attention. While similar in size to the iPhone 8 Plus, the Xs Max will employ a steel chassis opposed to aluminum. The silicone cases will be offered in 4 shades - midnight blue, white, black, stone, and Product RED.

Names for the new devices aren't known.

The XS and XS Max both have dual cameras on the back of the phone, while the XR only has a single camera.

We're also expecting to see a new and improved Apple Watch with an edge-to-edge display; updated, waterproof AirPods; and the possibility of an improved MacBook Air.

Series 4 of the Apple Watch is also expected to be announced, featuring two versions of the smartwatch.

The AirPower charger was announced past year with the promise of being able to wirelessly charge an iPhone, Apple Watch and AirPod wireless headphones all at once.

It is positioning the new watch as a more comprehensive health device, able to detect an irregular heartbeat and start an emergency call automatically if it detects a user falling down, potentially appealing to older customers.

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