Apple Watch Series 4 Makes Its Debut at iPhone Event

Gerald Bowen
September 13, 2018

Apple's event was held at the Steve Jobs Theater at its new circular headquarters in Cupertino, California, named after the company's co-founder who wowed the world with the first iPhone in 2007.

Apple says that this is first FDA-approved ECG device that's available to consumers, and this new feature has been facilitated by the redesigned crown. What makes it different from Series 3 and Series 2?

Moving to the battery life, Apple claims that the Watch 4 will have an 18-hour battery life which is similar to the older models. Now it comes with three new heart features. As for the actual screens, they are 35% and 32% bigger compared to their respective predecessors, allowing them to display more stuff at a time.

"The killer app for most who have been holding out has been longer battery life, something that doesn't require daily charging, and possibly a larger screen to make it easier to type on", he said.

The iPhone Xs Max's display size is 26 percent larger than the previous largest iPhone display, marking the largest increase in screen size since 2014, wrote analyst Gene Munster of Loup Ventures in a note. The peak brightness level of 1000 nits is also being retained.

Shares of fitness device rival Fitbit Inc fell 6.9 percent after the Series 4 announcement. Watch OS5 is available September 17. It also carries the same high level of water resistance as the Series 3, allowing it to be used in a swimming pool. Prices start at $399 for Global Positioning System models and $499 for cellular models.

Along with the new Apple Watch Series 4, Apple today announced it will be releasing watchOS 5 to all supported Apple Watch devices on September 17. Don't fret; we'll keep you updated once we receive further updates from Apple.

iPad may also get some attention, with two new and improved models possibly on the schedule.

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The Apple Watch Series 4's digital crown now delivers haptic feedback for a better navigation experience, and the speaker is 50% louder than previous-generation devices, said Apple. Of course, you'll also be able to choose a more simplified watch face if you find the new one to be way too busy, but all those options will be nice. Cellular models with aluminum cases and a sport band will start at $499 for a 40-mm Watch and $529 for the 44-mm version.

The device comes with new features and is powered by the new S4 processor for faster performance.

New watch faces have also made their way to the Apple Watch Series 4. The ECG feature will initially only be available in the US.

The Apple Watch Series 4 will be available from 21 September, with orders starting this Friday, 14 September on for the United Kingdom, or here for the US.

The vanilla Apple Series Watch 4 will set you back $599 in Australia.

AT&T will kick off pre-orders for the Series 4 on September 14 at 12 a.m. PT at its retail stores,, and the myATT app.

The Apple Watch 4 is still using the same OLED technology as before, and still doesn't have that "always-on" display that many will be craving - you still need to raise your wrist to wake it, and while we couldn't test this in multiple scenarios in the demo area (like sitting, standing, lying in bed etc) in the past the reaction to a raise has always been pretty good from Apple's wristwear. If you or a loved one falls, the Apple Watch can even contact emergency services.

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