Microsoft tests third party browser 'warning' in Windows 10

Gerald Bowen
September 13, 2018

As reported by The Verge, Microsoft has inserted these pop-ups in the latest Windows 10 test builds that are now available to Windows Insiders.

The intermediary screen that interrupts the installation states that Edge is installed on the device and that it is safer and faster than the browser that the user was about to install on the device. It's clear Microsoft doesn't know, because it's resorted to using annoying pop-up warnings when users try to install another browser. However, now Microsoft has been spotted testing a warning that suggests users utilise Microsoft Edge instead, instead of installing Chrome or Firefox. There is a button that allows users to open the Edge browser instead of installing Firefox or Chrome. There is also an option to disable the warning type in the future but that leads to the Apps listing of the Settings application and no option to do anything about that. According to various users on Fast Ring, Microsoft is now prompting users to try Microsoft Edge when they try to run third-party installers. "If I wanted to use your browser, I would". Microsoft is now training users to click through these warnings, which also appear after you download and launch an app.

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For years now, Microsoft has been fighting what really feels like a losing battle against Google and Mozilla, two big players in the internet browser space. We've seen Edge recommendations pop up on certain Microsoft websites, and even a recommendation message when changing the default browser in Windows 10 settings. In a statement to CNET, Microsoft referred to its Windows test programme, and said, "We're now testing this functionality with insiders only". If someone is downloading Chrome or Firefox, they've already made their choice as to what browser they want to use.

The message that pops up calls itself a "warning", but the only reason it's warning you to use Edge is that Microsoft would prefer you do so. So maybe you should make Edge a better browser instead of thinking up new ways to shove it in our faces.

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