The Apple 2018 iPhone Event Live Blog (Starts at 1pm ET)

Gerald Bowen
September 13, 2018

Expectations for Apple's lineup have been fueled by reports from Apple analyst Ming-Chi Kuo, who is based in Taiwan, where numerous contract manufactures that also make Apple products are based. Nevertheless, it is good to get the details from the horse's mouth, plus confirmation of precise specs, availability and pricing.

The US tech giant, one of the world's most valuable public companies, will reveal three new iPhones, Apple Watches with bigger screens, overhauled iPad Pros, a laptop with a clearer screen, a Mac mini desktop aimed at professionals and some new accessories including the AirPower wireless charger, at Steve Jobs Theater at the company's headquarters in Cupertino, California.

If it's a bigger phone you are after then you could be in luck as there's been plenty of speculation around a larger device which could be called the iPhone Xs Max or Plus. This new SoC is claimed to be up to 15 per cent faster than the A11 Bionic and use 50 per cent less power for CPU tasks, and it is up to 50 per cent faster than the A11 Bionic in GPU tasks. Apple has come up with a new system called Haptic Touch which works in a similar way.

"They will be pushing the price a little higher on the top of the line iPhone", Stelter added.

While the iPhone has made Apple the world´s most valuable company, worth more than $1 trillion, it has slipped to third place among smartphone makers as Chinese-based Huawei has grabbed the number two spot. That being said, it still shoots up to 4K at 60 frames per second and is optically stabilized.

The biggest of the bunch is the iPhone Xs Max - the largest iPhone yet. The phones have a better sound experience that actually plays well through the speakers. As is the trend with most modern smartphones on the market right now, you can also look forward to a dual-lens 12 megapixel camera. Max video quality is 4K at 60fps. When taking portrait mode shots, you'll now be able to adjust the depth of field from the Photos app.

Apple Unveils the Xs Max, Its Biggest iPhone Yet
The XS and XS Max both have dual cameras on the back of the phone, while the XR only has a single camera. Series 4 of the Apple Watch is also expected to be announced, featuring two versions of the smartwatch.

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The invite sent to the company also carried a clue in the form of a simple text, which is "I 3 NY" phrase. The launch of the Pixel 3 and Pixel 3 XL on October 9 shouldn't be a surprise to anyone at this point.

iPhone XS starts at $999, iPhone Xs Max starts at $1099. A new gold colour will be available alongside last year's grey and silver.

Apple officially took the wraps off it its iPhone XS and XS Max, which Tim Cook calls "the most advanced iPhone we have ever created".

As with the iPhone X, this larger phone would have a screen that runs from edge to edge, in an effort to maximize the display without making the phone too awkward to hold.

Another obvious snip is the single rear camera equipped. This chip will also include a newly upgraded Neural Engine component. In the front, you're getting a 7-MP TrueDepth sensor that's twice as fast as previous versions. The phone comes in three different storage sizes-64 GB, 128 GB, and 256 GB-and will be available in six finishes: black, white, red, yellow, blue, and coral.

Pictures of Apple's upcoming iPhone purportedly leaked last month on a well-known Apple blog.

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