IPhone Xs, Xs Max and Xr RAM and Geekbench scores surface

Gerald Bowen
September 14, 2018

Try searching for the iPhone X on Apple's website, and you're redirected to a landing page showing off the 2018 range of the iPhone XS Max, the iPhone XS, and the iPhone XR.

The new iPhone XS Max, which is the most expensive to date with prices up to £1,449, has a 6.5in screen that's supposed to provide better video viewing and game play. When you buy an iPhone, iPad or Apple Watch from the carrier, you'll also be eligible to receive a 25% discount off selected Beats products. The last time it discontinued an iPhone model a year after announcing it was the iPhone 5, released in 2012 and canned in 2013.

The Apple Special Event held September 12th did not mention a successor to the iPhone SE, and instead, let go of the original SE altogether. The retailer will have reservations available both in-store and online, just like they did a year ago for iPhone X. The iPhone X was nowhere to be seen, along with the iPhone 6S and the smaller iPhone SE. The iPhone 7 now starts at £449/$449, and the 7 Plus at £569/$569. It's a more affordable version of the XS, and it comes in a number of bright colors. In Russia, for example, you could snag a 64GB iPhone XS for $1,292, slightly below the $1,380 iPhone X launch price that same Russian customer would have paid.

Those reasons? The fact that Apple has likely put less RAM in to the iPhone XR compared to the iPhone XS and XS Max, and the screen resolution is likely going to be less, too. Purchase any iPhone using Verizon's Device Payment plan, and you will receive $100 off any iPad or $50 off any Apple Watch purchased via Verizon's 24-month financing plan.

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Both of these factors might explain Apple's thinking.

"Apple brand aficionados who want to own the latest device and own the X will be ready to pay anyway to get the XS or XS Max", he told Business Insider via email, adding that for most others "who do not renew their smartphone every year or so, the X is still largely good enough for their needs".

The pre-order period for the Apple iPhone XS, iPhone XS Max, and the Apple Watch Series 4 is nearly upon us.

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