Unelected Bureaucrats Consider Banning Adults from Buying Flavored E-Cigarettes

Ben Davidson
September 14, 2018

The FDA is giving the five top-selling e-cigarette brands - Juul, Vuse, MarkTen XL, Blu and Logic - 60 days to provide plans for how they will mitigate sales to minors.

The FDA recognized the impact its actions might have on adults trying to stop smoking, Gottlieb said, but emerging research on how flavored products encourage excessive use by young people shows action must be taken.

"We see clear signs that youth use of electronic cigarettes has reached an epidemic proportion", Gottlieb said.

But it's going to have to come, I think, going forward with some additional limitations on the availability and the types of products being marketed in order to stem what we're seeing as an epidemic of use among kids.

Multiple studies have showed e-cig users are twice as likely to become cigarette smokers, the health department said. "We can not allow a whole new generation to become addicted to nicotine".

"If young adults go online and buy 100 units of a product to sell to teens, that activity ought to be easy for a product manufacturer to identify", said Gottlieb.

"We're committed to the comprehensive approach to address addiction to nicotine that we announced past year", said FDA Commissioner Scott Gottlieb.

Despite this extensive plan, some of the unelected bureaucrats at the FDA would still like to ban flavored e-cigarette products.

But on Wednesday, when FDA commissioner Scott Gottlieb warned e-cigarette makers on new regulation if they do not work to control to the accelerating trajectory of flavored e-cigarette usage among youths, Big Tobacco stocks skyrocketed.

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The FDA extended an Obama era deadline that would have required e-cigarettes on the market by 2016 to be reviewed starting this year.

"We're committed to the comprehensive approach to address addiction to nicotine that we announced previous year". We must factor in whether these products get kids addicted to nicotine. "Hindsight, and the data now available to us, reveal these trends".

"This could result in a bullet through the head of Juul, the driver of youth initiation", said Nico von Stackelberg, an analyst with Liberum in London, told the news agency.

Juul e-cigarette starter pack is seen in this picture illustration taken July 16, 2018.

According to the Campaign for Tobacco-Free Kids' president Matthew Myers, the FDA has made a crucial step toward curtailing youth use of e-cigarettes.

U.S. Senate Democratic Whip Dick Durbin and Republican Sen.

In a speech to FDA employees, Gottlieb said that rapid spike in teen use, emerging sales trends and concerns among parents and teachers convinced him that underage use of e-cigarettes has become a full-blown crisis that must be forcefully addressed. "This could mean requiring these brands to remove some or all of their flavored products that may be contributing to the rise in youth use from the market until they receive premarket authorization and otherwise meet all of their obligations under the law".

The FDA also targeted Juul retailers this spring, issuing 56 warning letters and six civil monetary penalties. The agency issued 12 warning letters to companies they declared have deceptive marketing labels on e-liquids. Today's effort notches up that action, becoming, said Gottlieb, the "largest ever coordinated initiative against violative sales in the history of the FDA".

Since 2017, FDA officials have discussed e-cigarettes as a potential tool to ween adult smokers off cigarettes.

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