Apple launch biggest and most expensive iPhone yet

Gerald Bowen
September 15, 2018

Design-wise, the iPhone Xr bears similarities to the iPhone Xs and Xs Max with a 6.1-inch all-screen build, slim bezels and the signature notch which incorporates Face ID and gestural navigation, but for a considerably lower price starting at $749 United States dollars, and available in 64 GB, 128 GB and 256 GB models.

Creative Strategies analyst Carolina Milanesi said some iPhone buyers might hold off buying Apple's most expensive smartphone this year, with a survey of 955 smartphone users finding fewer than one in five would have paid for a bigger version of the iPhone X. That update will also be available on select models of Apple's iPhone, iPad and Apple Watch. The new phone is about the size of the existing iPhone 8 Plus, but with more screen. The handset is the same size at the iPhone 8 Plus, but the screen is significantly larger. It is rumored to feature a larger display, faster processor, improved battery life and more. The A12 GPU is 50 percent faster than A11 - it can do 5 trillion operations per second.

These upgrades apply to the front camera too, so your selfies can look like they were taken by a professional photographer. The new Smart HD capabilities with adjustable bokeh are cool though, even though it sounds really similar to the Google Pixel's computational photography.

Others pointed out that it was a missed opportunity, arguing that the firm should have called its XS Max - which has the biggest iPhone display yet - the iPhone XL.

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iPhone Xs Max has a 3,300 mAh or 3,400 mAh battery which is huge. iPhone Xs will last 30 minutes more than previous iPhone and Xs Max will last one hour and 30 minutes more than the previous one. Dubbed the iPhone XS, the new additions to the smartphone family feature a number of technological improvements. It supports dual-SIM (nano + digital e-SIM). Apple is calling this the Liquid Retina display, and it has bezels slightly thicker than the iPhone Xs and Xs Max. We've got three new devices, and they are called, the iPhone Xs, iPhone Xs Max, and iPhone Xr.

Both models will go up for pre-orders September 14th, and ship from September 21st for the first wave of launch countries.

While boasting new levels of waterproof technology and a better camera, the reveal wasn't particularly shocking when compared to previous iterations of the iPhone. For more info, head over to Apple. Apple said its new iPhone XR offers users "an iPhone X experience on an LCD", that including the various swiping actions to pull up different content.

This is Apple's biggest update to the Watch since it was first launched so there's a lot new here.

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