How Apple got us to pay so much for the iPhone

Gerald Bowen
September 16, 2018

That's three new options for consumers on top of Apple's previous iPhone models that are still being offered, and unless you've been paying attention to the various rumors surrounding the three devices ahead of their launch, the amount of new information to take in could be overwhelming.

Apple Inc., officially launched three new iPhones _ iPhone XR, iPhone XS and iPhone XS Max _ on Wednesday, September 12 and some may think which iPhone should they purchase.

If you were hoping to be one the first to get your hands on Apple's latest premium iPhones, you may need to wait a while. But do they deliver?

Apple has shared a new iPhone XS ad to show off their new smartphone, titled "Illusion". It'll start at $750; lower than the $999 price of the higher-end iPhone XS. Or would the late Apple co-founder have conceded to change and increased the size of the iPhone display? Apple also finally fixed the messy notifications with the new iOS 12 by introducing grouped notifications. The phone does have a much bigger display than the iPhone XS.

The flying elephant of the new lot is the iPhone Xs Max, which sounds like it could be a new flavour of Mountain Dew, or perhaps an extreme sport.

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Apple's new trio handsets - iPhone XR, XS, and XS Max - all feature the same 7MP selfie camera that powers the TrueDepth Camera System for Face ID. It's thinner on your wrist, though the bigger screen will please those craving for a plus-sized version of the bigger 42mm Series 3. As a contributor to Billionaire 365, Jackson mostly covers markets and trade. The iPhone Xr that is equipped with a 6.1-inch LCD screen is packed with 3 GB of RAM. Now, the Apple Watch can do that, too.

It's now becoming even more outrageous as two of the iPhones are selling for more than a thousand dollars apiece and you are still getting the laughably slow 5W charger, when nearly all Android handsets - including mid-range phones - support some kind of a fast charging tech.

For last year's iPhone 8 and 8 Plus, customers can spend up to Dh300 less. Let's break down Apple's new iPhone release dates.

It's the flawless tool for taking bigger selfies, for pawing at bigger Instagram pictures, for streaming even more Netflix.

Apple may imagine a world without cords and plugs, but it's having trouble making that vision a reality. It's still an excellent phone, and it's not going to be much worse than the iPhone XS or XR in any noticeable way.

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