Apple reportedly developing new video service with free original content

Tabitha Dunn
October 12, 2018

Apple's second original TV show, Carpool Karaoke, is already available for free via the TV app.

And now consumers have another reason to choose that iPhone over an Android phone: free original content. Let's just hope that original content is of the quality users are used to seeing on competing video streaming services.

Apple is preparing a new digital video service that will marry original content and subscription services from legacy media companies, according to people familiar with the matter. Free content in Apple's "TV" appApple has previously offered some of its video content for free through Apple Music but it appears that the company will be transitioning to the ‘TV app, which is now curating content from multiple services such as Amazon, HBO, iTunes, and others.

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If Apple can find the next Stranger Things or Game Of Thrones, this service could have a real shot at supplanting Netflix in the lounge room - particularly if it provides access to the best content from rival streaming giants. Now the app allows users to easily access the entire library of streaming content available to them across the various apps on their Apple TV, iPad and iPod.

Now, a report from CNBC has cast a spotlight on the rollout plan - which will apparently include HBO content and free original programming beamed directly to iOS devices. After all, customers will have to buy an Apple device in order to get access to these shows, and that's what's providing all the cash to pay for these shows anyway. There'll also be paid subscriptions available to services like HBO, which seems a bit pointless except for not having to separately download the HBO app.

Thanks to CNBC, we now have our first details as to how we'll be able to access the Apple goodness.

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