Heartwarming Christmas ad starring Elton John sends fans wild

Tabitha Dunn
November 18, 2018

"John Lewis congratulations on getting the importance of family", one person wrote on Youtube.

Having reportedly donated his £5 million fee to his charity, the Elton John Charitable Trust, Elton's husband David Furnish admitted that making the ad was an emotional experience for the star.

As the end of the ad draws nearer, you'll see a piano-loving schoolboy performing in his assembly hall and peeking over his shoulder to sneak a glance of his mum.

Craig Inglis, partner and customer director at John Lewis & Partners said: "Think back to all of the Christmases that you have enjoyed over the years-I'm sure there is one very special gift that stands out above all others".

Each stage of Elton's life is played by a different actor and the 2 minute 20 second film certainly tugs the heart strings, whether you are a fan of Elton John or not.

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It's also the first time since the 1950s that pianos have been out on the shop floor at John Lewis, which is another moving touch - Christmas is all about nostalgia, after all.

Manning Gottlieb OMD handle's John Lewis' media planning and buying, which has a heavy TV component as well as the retailer's social media channels and cinema. "Elton John is featured in the advert playing the piano hence why some of the theme tunes on ITV have been temporarily changed to feature the piano xx".

Yes - as per the John Lewis website, there are some varieties of pianos and keyboards available to purchase from the department store.

"It's been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my Grandmother's piano marks the moment when music came into my life", he said.

Coincidentally, the ad arrives the same week in the United Kingdom that tickets for John's global farewell tour.

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