Apple cuts production orders for all three new iPhone models

Gerald Bowen
November 19, 2018

The report notes that Apple's iPhone XR appears to be the worst hit with the company cutting production plan by up to a third of the almost 70 million units.

Share prices for many of Apple's suppliers including Lumentum, Oclaro, Cirrus Logic, and Broadcom significantly dropped over the past week, as well. Rumors had already pegged iPhone XR production as having been trimmed, as Apple tried to gage the market for the most affordable new iPhone of 2018.

Apple shocked investors a few weeks ago with a lower-than-expected sales forecast for the Christmas quarter, prompting certain suppliers to issue warnings that pointed to weakness in new iPhone sales.

Apple did not respond to a request for comment. The component companies have both been supplying the Cupertino, California-based U.S. technology giant for years.

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Apple has slashed production for all three iPhone models of 2018, which includes iPhone XS, XS Max and the XR, according to a report in the Wall Street Journal. Until now, the company has detailed how many iPhones, iPads, and Macs it has sold for each period, albeit only in aggregate rather than by individual model.

The two premium models come with organic light-emitting diode (OLED) screens, while the XR uses a cheaper liquid crystal display (LCD) screen. The move comes as global smartphone sales are slowing down, along with what appears to be weak demand from the Chinese market.

Apple's business in China was very strong last quarter, growing by 16 per cent, Apple CEO Tim Cook said during an earnings call in early November.

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