Facebook temporarily pulled Elizabeth Warren's ads calling to break up the platform

Kenny Grant
March 14, 2019

The adverts were placed by the campaign for Democratic presidential hopeful Elizabeth Warren.

Three campaign ads, which called for the tech breakup, were removed, each with the message "This ad was taken down because it goes against Facebook's advertising policies".

The advertisements read, "Three companies have vast power over our economy and our democracy". "At some point I think Amazon should break [Amazon Web Services] from Amazon the retail company".

Sen. Warren outlined her plans to restore real competition in the tech sector while assailing the sins of Big Tech in a lengthy blog post published on Medium.com entitled "Here's how we can break up Big Tech". "But I want a social media marketplace that isn't dominated by a single censor", she wrote. These were brought in to stop advertisers using them to make marketing material look like official communications from the social media platform. "Now they are among the most valuable and well-known companies in the world".

Warren responded by calling Facebook a "censor," and now it seems Ocasio-Cortez is anxious about the platform's power. The removal first reported by Politico forced Facebook to backpedal and restore the ads.

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Warren's far-reaching tech proposal would impose new rules on certain kinds of tech companies with $25 billion or more in annual revenue, forcing Amazon and Google to spin off parts of their companies and relinquish their overwhelming control over online commerce. "Back in the bad old days, advertisers would often invoke Facebook as a feigned endorsement", explained Antonio Garcia Martinez, a former Facebook ad targeting manager, on why the policy was put in place.

Stone pointed to a company policy that states "Don't use the Facebook corporate logo in an ad".

Elizabeth Warren of MA, a 2020 Democratic nomination hopeful and, on Monday, hot social media topic.

Facebook introduced new rules for political advertisers on its platform after it was revealed that a Russian government-linked group targeted Americans with Facebook ads in the run-up to the 2016 U.S. presidential election. Each ad had been seen less than 5,000 times as of Monday evening with less than $100 spent to promote each post, according to data from Facebook's Ad Archive. Getting publicly slapped by Facebook-even though the takedown was rescinded - will put the ads in front of exponentially more eyeballs than a $142 campaign ever could.

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