JetBlue New York London Airbus 321 flights Mint premium business class

Kenny Grant
April 14, 2019

But when it comes time to hop across the pond, JetBlue could debut an entirely new Mint class seat. The airline will attempt to lure corporate customers away from larger carriers by offering cheaper premium fares. But the airline plans to expand its European destinations within reach of its aircraft.

"Alternatively, a handful of low-priced carriers have attempted to enter with a no-frills, bare-bones approach to flying offering little in the way of complimentary amenities or the kind of service that has JetBlue has become famous in the Americas". They will be equipped much like the Airbus planes that are part of JetBlue fleet on pancontinental routes but with more lie-flat seats in the first-class cabin. "It puts cities like Dublin and perhaps Amsterdam in scope". The trans-Atlantic is a graveyard for airlines.

"London is the largest metro area JetBlue doesn't yet serve from both Boston and NY, and we could not be more thrilled to be changing that in the years ahead", said Joanna Geraghty, president and chief operating officer in a statement. "Given a chance to compete, JetBlue can have a tremendous effect on lowering fares and stimulating traffic".

Hayes thinks there is room for JetBlue to undercut bigger rivals, whom he accuses of price-gouging.

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"There are always new entrants coming and there always entrants departing", he said, adding that he thinks Delta is" in a very good spot".

Officials noted that London is the largest destination not served by the airline from both NY and Boston, and that the city had been a popular request from its customers.

JetBlue has a lot of work to do until the very first passenger may board. For one thing, it needs approval from the Federal Aviation Administration to conduct long, over-water flights with two-engine jets. JetBlue has hired industry veterans with experience in the FAA process, and it will tap outside help, Hayes said.

JetBlue plans to restrict London flights to about 1 or 1.5percent of its daily departures.

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