Amazon tipped to launch free, ad-supported music streaming tier

Tabitha Dunn
April 16, 2019

Amazon is in discussions to launch a free music streaming service, with Amazon monetising this offering through the implementation of ads, Billboard reports.

Ad-supported free music streaming services remain popular with a number of consumers.

We've reached out to Amazon and will update this story if we hear back. That's unlike the service generally regarded as Spotify's closest competitor - Apple Music, which only offers a paid tier with no free option. It's not entirely clear how the new Amazon Music service might be labeled or marketed, but another fairly obvious expectation is that it will contain a "limited catalog". Amazon has said "tens of millions" of paid customers listen to Prime Music and its standalone Amazon Music Unlimited service.

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Spotify went public just under a year ago, and since then, its stock has declined roughly 14 percent.

As you'd expect this free tier would sit below the current lowest option which costs £3.99 per month and enables you to stream via a single Echo speaker. The report also claims that the service will initially be exclusive to Echo speakers and could launch as early as next week. Both Spotify and Pandora give users access to free content, though the latter comes in the form of "radio" that greatly limits the experience. Right out of the box users would be able to start playing music without making any payments or signing up for another service.

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